Press Releases

Use press releases to build visibility, create useful signals, and support your local marketing.

Press releases are still a useful way to share updates, create visibility, and support your online presence. This section is part of the wider Local Visibility Resources hub and includes guides on structure, distribution and common mistakes.

Press release mistakes

Press Release Mistakes

Common mistakes that reduce visibility and how to avoid them.

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Press release format

Press Release Format

Learn how to structure a press release that gets attention.

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Free press release distribution

Free Press Release Distribution

Weigh the pros and cons before choosing your approach.

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Latest Press Release Posts

Small business owner reviewing a press release draft at a desk

What Makes a Local Business Press Release Worth Writing in an AI Search World

Not every business update deserves a press release. This guide helps UK small businesses judge which stories are worth writing, how to frame them for local media and AI search, and what to avoid.

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How Crawlable Press Releases Can Support Local Visibility in AI Search

How Crawlable Press Releases Can Support Local Visibility in AI Search

A practical guide for UK local businesses on using well-structured, crawlable press releases to support Google visibility, AI search discovery and customer trust.

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Press Release Support

If you want help creating structured announcements for your business, visit the Press Release Service page.

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