Use press releases to build visibility, create useful signals, and support your local marketing.
Press releases are still a useful way to share updates, create visibility, and support your online presence. This section is part of the wider Local Visibility Resources hub and includes guides on structure, distribution and common mistakes.

Not every business update deserves a press release. This guide helps UK small businesses judge which stories are worth writing, how to frame them for local media and AI search, and what to avoid.
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A practical guide for UK local businesses on using well-structured, crawlable press releases to support Google visibility, AI search discovery and customer trust.
Read MoreIf you want help creating structured announcements for your business, visit the Press Release Service page.