What's the concept of a business to business service? That will fully answer the question of whether SEO and online marketing is really a business to business service or not.
Thinking about what a B2B service is, that will identify a business to business service theoretically in any case. B2B is when a business buys and sells services or products to another business, i.e. a solely trade supplier selling to a distributor, in order for the product may then be sold to the consumer. Similarly, when a business provides raw materials to a manufacturer to allow them to produce their product and sell on.
Every SEO and internet marketing service will at some point work with/for another business. If this were to be in constructing an e-commerce store, or marketing when it comes to SEO, then the SEO service company (business) would offer this service to the E-commerce store owner (business) who subsequently would sell on to business / customer as applicable to their market.
Considering that the internet marketing service helps the other business to be noticed by ranking in the search engines, which means the service supplied helps business to develop and grow. Therefore, it seems logical that SEO and internet marketing is indeed a business to business service.
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